#OneLess launches Pioneer Network for organisations, companies and venues taking action to tackle single-use bottled water in London.

Dramatically reducing the amount of plastic entering the ocean via the Thames is now one step closer, following the launch of the #OneLess Pioneer network at ZSL London Zoo last night (20 June 2018) –  a revolutionary movement aiming to eradicate single-use plastic water bottles across the capital, by collaborating with local stakeholders to initiate innovative new solutions.

The event saw attendees from more than 40 different stakeholders, including local businesses, venues, organisations and visitor attractions from across London all come together to share pioneering new innovative ways to keep the city hydrated, and share the vision for a ‘refill revolution’.

With the iconic backdrop of ZSL London Zoo, which has already eradicated all single-use plastic bottles, the evening was intended to inspire a whole host of new partners for the #OneLess Pioneer Network. Attendees from the likes of the Natural History Museum, the Greater London Authority, City to sea and Oohoo,  were encouraged to sign up to the #OneLess Pioneer Network, pledging to work alongside existing partners including Selfridges, the Natural History Museum and Borough Market, to champion and promote the #OneLess message across London.

Fiona Llewellyn, Marine Project Manager at ZSL said: “We initiated some innovative new ideas and promising collaborations for attendees looking to eradicate single-use bottled water. It was great to see businesses, organisations and campaigners coming together to say no to wasteful single-use bottled water and help stop the growing tide of plastic entering our ocean.

“The level of enthusiasm we’re seeing for a ‘refill revolution’ across London is fantastic. Together we’re making great strides towards London becoming the first capital city free of single-use plastic water bottles; great news for Londoners, and for the ocean!”

Londoners are among the highest users of bottled water in the UK. The average London adult buys 3.37 plastic water bottles every week – that’s 175 every year per person, and over a billion per year on a city level. Sadly, many of these end up in the River Thames and flow out to the ocean.

The #OneLess Pioneer Network will be key in starting important conversations with local stakeholders about how they can join this ground-breaking movement and play their part in driving a refill revolution across the capital.

It’s not too late to make the pledge, and any other organisations that would like to get involved in reducing plastic waste can contact the #OneLess team  via oneless@zsl.org to join the movement.


21 June 2018


The #OneLess team