Large event organisers need economical and efficient alternatives to single-use plastic water bottles.
Why a design fellowship?
These barriers are not insurmountable.
They can be solved by designing new solutions, including new products, new services, or new business models. And that’s exactly why we’re launching the #OneLess design fellowship. Our hope is that by deploying design, innovation, technology, and creative communications, we will develop and scale-up transformational ‘refill’ solutions; solutions which will help to ramp-up London’s ‘refill revolution’ and eliminate the use of bottled water
We propose utilising the existing infrastructure of decommissioned fountains in conjunction with new, iconic ones for temporary and permanent needs. We have developed a concept that enables efficient local level partnerships with different stakeholders and investors, creating sustainable systemic change in
future relationships, through connected and closed loop service models.
Our approach is to use the emotional narrative of water and the ocean, which is central to the #OneLess campaign, and knit together the user experience, design,
material and community around the infrastructure, to deliver shared value and trust in the fountains and in water they provide. Expanding and integrating the disparate channels for information and water access across the city delivers a cohesive message and experience, whether the
user is visiting London or a long-term resident.
Leveraging fountain access points, accessibility, community engagement and inclusivity, whilst using tourist attractions, tour routes, transport hubs, public spaces, cycle lanes, university campuses and leisure centres as fountain locations aims to break down cultural barriers and ensure fountain use becomes embedded in London’s culture.
We live in a world where smokers are glared at on the street, while shoppers carry a ‘bag for life’ to the stores. Yet those carrying plastic water bottles are perceived as ‘cool’ and trendy. Our investigation lies in understanding what it would take for individuals to not reach for plastic water bottles.
Through interventions, we aspire to enable viewers to become conscious consumers and commuters. By questioning their choices we seek to ignite a behavioural shift; so that individuals reconsider their primary source for drinking water on the go.
The interventions also seek to make plastic water bottles socially unacceptable, to make it difficult to follow the mainstream which is to carry plastic bottles.
starting from an individual experience
Every action of ours is visible and public, every personal statement declared and under the eyes of everyone, however we rarely relate these to the consequences, as the cause.
Transparent water, transparent plastic, invisible processes, inconsistent, intangible consequences.
Not seeing and not experiencing the many steps involved in the production, dispatch, collection and recycling of single use plastic bottles inevitably builds a wall of detachment and a dehumanising barrier from all these man-made processes.
Our team will exhibit an array of small artefacts related to water, which focus the attention on the human factor from an individual perspective. With our objects we want to tell stories that might reduce the distance between the true reality and what we perceive of it, through little interactions let the audience reflect over the issue of plastic consumption. Rebuild already existing cultural narratives inspired by rituals related to water from a multicultural perspective.
Everyone has to recognise and acknowledge the importance of personal social impact and responsibility so that together we can take care of where we live through ethical choices. An insensitive action towards the environment, is also a crime against ourselves.
Transparent ethics, transparent behaviours, visible chance.
Ambra Dentella, Heleen Sintobin, Martina Taranto
Meet the Mentors
Claire is also a volunteer Regional Rep for Surfers Against Sewage in Brighton and the studio are also members of the Global Ghost Gear Initiative – a global cross sectoral organisation working collaboratively to tackle the issues of waste fishing gear.
Rodrigo received his architectural from the ETSAM, Technical University of Madrid, previously he studied at Centre for Environmental Planning and Technology University (India) and Industrial Design at Pontificia Universidad Católica (Chile). He did postgraduates studies at Umeå Institute of Design, Imperial College of London and Royal College of Art. His works have been shown in different artistic centres such as the Cite de l'Architecture of Paris and the Venice Biennale of Architecture. As a senior lecturer, he has collaborated with different universities and institutions as Cornell University, CEPT, Imperial College, Royal College of Art or Kingston University.
Outside of work, Abby is Director of Volunteering for Pride in London, where she has volunteered for over five years across various roles including Chair of the Community Advisory Board and Head of Team Pride. She is responsible for the recruitment, training, deployment and wellbeing of over 1000 volunteers on the day of the Pride parade, as well as the year-round core team of 150 who make Pride happen.
Jon also currently serves on the trustee board of UK environmental charity, Surfers Against Sewage.
He has a particular focus on resource efficiency, circular economy and sustainability - embedding these themes across Innovate UK strategy and competitions, helping innovators consider the wider environmental and societal drivers of their markets and supporting UK businesses in exploring new manufacturing methods and business models.
Nick’s background in resource efficiency and circular economy was gained across 15 years in industry, he worked for Closed Loop Recycling, a large plastic bottle recycling business based in Dagenham, East London, where he managed various projects, including a project to create the first commercial plastic bottle made from recovered marine plastic waste. Nick also worked for a spin-off consultancy business, Closed Loop Environmental Solutions, managing projects such as launching a range of on-site food composting machines in the UK and a large waste auditing program for Heathrow Airport and various airlines to develop recycling options for both terminal and cabin waste.
Prior to Closed Loop he worked at: Green-Works, a Queen’s Award winning social enterprise that recycled large volumes of office furniture across multiple UK sites; the Forest Stewardship Council, a world-wide timber and forest product certification scheme; Storebrand Investments, a leading socially responsible investment fund manager.
Nick has a bachelor’s degree in Biochemistry from Imperial College and a master’s degree in Oceanography from Southampton University. When not working he spends his time learning how to make things, especially from wood, and is an active member of the Makerspace community in London.