GOODBYE OCEAN PLASTIC
#OneLess inspires Londoners to ditch plastic water bottles
In 2019, we teamed up with London’s leading tourist attractions, popular destinations, and events to promote how easy it is to refill your bottle with London’s world-class tap water while out and about.
Our message was simple: drink water the London way. Say #GoodbyeOceanPlastic by not using single-use plastic water bottles.
Instead, we asked Londoners and visitors to the city to turn to more sustainable options like tap water, refillable water bottles, public drinking fountains and free refill points in cafes and shops.
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Londoners more likely to stop buying single-use plastic water bottles
bottles refilled from 29 #OneLess fountains during the campaign
social media impressions
From the minute they stepped off the plane, or onto the curb, or while hopping on and off the tube, we wanted to make sure that Londoners and visitors to this great city were aware of all the alternatives to single-use plastic water bottles
Together with London’s leading tourist attractions, popular destinations, and events we helped to make the London experience one without unnecessary single-use plastic water bottles.
Hello London hits Carnaby Street
Time Out hosts a competition
Tate modern launches new fountain
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Hello London at the Natural History Museum
#Hydratelike…campaign with Lonely Whale
Hello London refillable bottle giveaways
Hello London at TideFest
Fountain offer with MIW Water Cooler Experts
FCO hosts Thames bottle clean-up