HELLO LONDON

GOODBYE OCEAN PLASTIC

DRINK WATER THE LONDON WAY. STOP USING PLASTIC WATER BOTTLES.

#OneLess inspires Londoners to ditch plastic water bottles

In 2019, we teamed up with London’s leading tourist attractions, popular destinations, and events to promote how easy it is to refill your bottle with London’s world-class tap water while out and about.

Our message was simple: drink water the London way. Say #GoodbyeOceanPlastic by not using single-use plastic water bottles. 

Instead, we asked Londoners and visitors to the city to turn to more sustainable options like tap water, refillable water bottles, public drinking fountains and free refill points in cafes and shops.

5

people reached

1

Londoners more likely to stop buying single-use plastic water bottles

290,000

bottles refilled from 29 #OneLess fountains during the campaign

26

social media impressions
Read more about the campaign's impact

From the minute they stepped off the plane, or onto the curb, or while hopping on and off the tube, we wanted to make sure that Londoners and visitors to this great city were aware of all the alternatives to single-use plastic water bottles

Free Drinking Water In Cafes
Drinkable tap water
Public fountains in London

We popped up everywhere across the city

Campaign highlights

Together with London’s leading tourist attractions, popular destinations, and events we helped to make the London experience one without unnecessary single-use plastic water bottles.

Hello London hits Carnaby Street

Time Out hosts a competition 

Tate modern launches new fountain

Hello London at ZSL London Zoo nights

Hello London celebrates Ride London

Hello London attends ‘Summer by the River’

Hello London at the Natural History Museum

#Hydratelike…campaign with Lonely Whale

Hello London refillable bottle giveaways

Hello London at TideFest

Fountain offer with MIW Water Cooler Experts

FCO hosts Thames bottle clean-up

Our partners

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