The world is listening to the ocean plastic issue – as revealed by the stories shared from the #OneLess pioneer network during a workshop in February 2019. Thirty-seven members convened to share significant moments and achievements of the #OneLess campaign so far, and the day showcased the real and tangible outcomes the campaign is achieving to eliminate single-use plastic water bottles across London.
Over the last couple of years, there has been a groundswell in energy around the plastics agenda, and how we can act to prevent ocean plastic pollution. This includes changes in policy and practice, mass sign-up of businesses and organisations with #OneLess pledges, and single-use-plastic-free councils and retailers. This highlights the value of the #OneLess campaign in making tap and refillable water the everyday norm.
We have also seen the return of the fountain in London. Once previously discarded, water fountains are popping up across London in prominent public places as a real sign of change. This is helping to dilute the stigma of tap water. For example, the most popular story shared on the day was also the simplest: ordering tap water in restaurants because it is the ‘right’ thing to do, and shaking off connotations that it is being sparing. This is also one of the most widely applicable actions that all Londoners can take.