#OneLess was established in 2016 to reduce London’s single-use plastic footprint and tackle ocean plastic pollution at source. London is an estuarine city, directly connected to the ocean via the River Thames, and our actions in this city profoundly impact the ocean. When we started in 2016, Londoners bought over a billion single-use plastic water bottles every year, with many of these making their way into the River Thames and potentially flowing out to the ocean.
Working with a rapidly growing movement of pioneering individuals, innovators, communities, businesses, NGOs, and policymakers, #OneLess is spearheading a change in the way Londoners access and drink water, from single-use plastic water bottles, to refilling and reusing. A new culture has arrived, with the number of people using a refillable water bottle higher than ever before, a growing citywide network of 150+ public drinking fountains, and 90+ organisations are actively working to encourage refilling and remove plastic water bottles from workplaces, venues, shops and supply chains.
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Like all of us, our refillable bottles have been stuck indoors for too long. As Londoners start to venture out and about again, our #LoveYourBottle campaign is renewing London’s commitment to tackling ocean plastic pollution by encouraging everyone to use their refillable water bottles!
Show your support and #LoveYourBottle
5,076,218
Single-use plastic water bottles eliminated from shops, events & supply chains
827,580
Bottles refilled since February 2018 from #OneLess’s flagship 29 drinking fountains
125,075
Single-use plastic bottles collected and removed from the River Thames since 2016
80
Organisations and businesses working to remove single-use plastic water bottles
Our flagship projects
Get involved
Make the #OneLess pledge
Make a personal commitment today to protect our ocean.
Pledge to stop using single-use plastic water bottles in favour of sustainable alternatives by clicking the button below. Switch to using refillable bottles, drinking fountains, and tap water.
Make the pledge now
Join the #OneLess pioneer network
Eliminate single-use plastic water bottles from your organisation.
Join our fast-growing network of organisations that are taking action to remove single-use plastic water bottles and transition to refilling and reusing instead.
Join the network
Install a drinking fountain
Are you interested in installing your own drinking fountain?
Download our open access guide which offers an insight into our experience of installing 29 public drinking fountains across London, including our lessons learnt from the process.
Download the guide
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